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Budweiser to take over hotel for Brazil World Cup

By Amber Rolt on 4/06/14 10:00 AM

Budweiser, official beer sponsor of the 2014 World Cup, are taking over a five star hotel on Brazil’s Copacabana beach for the World Cup for a four week period.

The beer heavyweights are taking over the luxurious Pestana Rio Atlantic Hotel in Rio De Janeiro, and are planning to transform it into a party palace, hosting the best football viewing parties as part of their major ‘Rise As One’ global marketing campaign for the World Cup.

The five star hot spot boasts the best views of the beach and a rooftop pool with sea views and will have its official opening on June 12, with a red carpet event where powerhouse producer DJ Nicky Romero is rumoured to be playing.

There will be an array of marquee events during the tournament, attended by Brazil’s top football players. Needless to say, the bud will be on tap throughout.


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