More people will ask for gin in their stocking this Christmas than champagne and wine, UK market research has revealed.
Spirits sales are forecast to surge, particularly gin, not just in the shops but in pubs and restaurants too.
The results come from a study into festive drinks choices, which polled more than 1,000 people and found that 52% are more likely to ask for a spirit mixer this festive season rather than champagne.
G and T’s will be the most ordered drink, and tonic holds the largest market share for mixer flavours in the off trade soft drinks category.
The study also found that people aged over 35 were more likely to order a spirit mixer, and those aged between 18-24 are more likely to order a cocktail.
The findings follow recent research into the position of gin in the on-trade, with 44% of bartenders from renowned London bars saying that premium gin was the most important spirits category in their venue.