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Irish Whiskey Academy open for business

By Amber Rolt on 9/10/14 10:00 AM

Irish Distillers Pernod Ricard’s new academy will open to the public in November.

The academy first opened in September last year, operating classes for trade professionals with the aim to improve the understanding about the quality and importance of Irish whisky. Classes include details of the production process as well as the history of whisky.

David Byrne is the head of education at Pernod Ricard and will open the doors to the public next month, welcoming whisky fans from around the world to the academy in Midleton.

The whisky academy is the first of its kind, and will give participants the chance to learn about brewing, fermentation and distillation and blending.

Such intricate knowledge comes with a price, though, and potential participants will have to part ways with more than €1000 for a place on the course.

However, this comes with five star accommodation, a trip to the area’s top restaurant and the reward of a personalized bottle of Irish whisky at the end of the course.

In February next year the academy will offer one day ‘discover’ courses as well as afternoon sessions for those that only want a sip of knowledge.

Courses will be tailored to focus on specific brands within Irish Distillers’ family of whiskeys, which includes Jameson, Green Spot, Redbreast and Midleton Very Rare.

Pernod Ricard has been largely responsible for the resurgence and dynamic global growth of the Irish whiskey category in the last two decades and the opening of the Irish Whiskey Academy is a clear demonstration of the future of this spirit.