Bulmers has introduced a brand new look and bottle shape, which will hit the shelves this August.
The striking new design and 500ml bottle draws on the brand’s heritage and orcharding credentials, clearly heroing the apples, alongside a revamped logo and bold labels. Bulmers’ new design reflects the founders’ Fred and Percy’s pioneering attitude to cider, as well as providing quality cues.
The re-launch of HEINEKEN’s leading packaged cider will drive value in the category and build retailers’ businesses by commanding a premium price.
Emma Sherwood-Smith, cider director at HEINEKEN said: “We’re clearly calling out Bulmers’ 130 years of cider making expertise. We continue to push the boundaries of cider, with our new look, our consumer marketing and our associations through music, partnerships and festivals.
“The cider shelves are getting more competitive, so it’s right that the most famous packaged cider brand should stand out on the shelf.
“This £2m re-launch of Bulmers injects excitement and stand-out in the cider category, and consumers won’t be able to miss them in the aisles.”
The new look Bulmers will be in stores at the beginning of August.