A purple beer has gone on sale with the aim of raising awareness about a disease killing millions of starfish along the US’s Pacific coast.
The colour is a reference to the purple-hued native starfish that are disappearing from Oregon’s coastline due to Sea Star Wasting Syndrome.
This disease has affected starfish both in aquariums and at the coast and is the largest marine animal disease in recorded history.
A portion of the profits will go towards research into the disease conducted by Partnership for Interdisciplinary Studies of Coastal Ocean (PISCO).
Bruce Menge, lead investigator at PISCO, said: “We are extremely excited about this new partnership with Rogue to raise awareness about the importance of sea stars to healthy ocean ecosystems.”
PISCO is a long term monitoring and research programme, made up of investigators from Oregon State University, UC Santa Cruz, Stanford University and UC Santa Barbara.