Prosecco is currently selling more than Champagne in the UK with sales up nearly 70% at supermarkets Waitrose and Sainsbury’s.
Tesco has sold 4 million bottles of Prosecco in the last four months, and Morrisons has sold 20,000 more bottles than usual in the last week. Marks and Spencer also sold more than 3,000 bottles of Brazilian sparkling wine during the World Cup.
One of the drivers behind this recent surge is Prosecco’s growing popularity as a cocktail ingredient. Prosecco is used in the Bellini cocktail as well as the fashionable Italian aperitif, Aperol Spritz.
Prosecco first became more popular during the recession as an affordable alternative to Champagne, and sold more than 307 million bottles globally last year, while Champagne lagged behind and sold only 304 million bottles.
These bubbles are no longer for special occasions, but are also being enjoyed mid week and at weekends. Its light body and citrus flavour make it one of the most popular wines today.