A Tesco store in Reading emptied aisles it previously reserved for fruit and vegetables to make room for more beer and spirits.
Images from social media show the fruit and veg sections of the supermarket stocked-up with huge amounts of alcohol ahead of the Reading Festival which took place over the weekend.
The Reading-West branch of Tesco is conveniently located for the event, being just a 15-minute walk away from the festival entrance where this weekend an estimated 250,000 people passed through to see headliners including Arctic Monkeys.
A spokesperson for Tesco, commenting ahead of the rush, told The Daily Star the store estimated that an average of 35,000 people would be served each day over the course of the festival.
|Dalwhinnie Winter's Gold 70cl||£25.00||44%|
|Ardmore Legacy Single 70cl||£20.00||43%|
|Baileys Irish Cream 50cl||£12.00||42%|
|Graham's Late Bottled 75cl||£9.00||39%|
|Auchentoshan American Oak 70cl||£20.00||38%|
|Jack Daniels Old 70cl||£16.00||37%|
|Jack Daniels Tennessee 70cl||£16.00||37%|
|Trivento Reserve Malbec 75cl||£6.00||37%|
|Talisker Skye Single 70cl||£25.00||37%|
|Bulleit ' ' 70cl||£25.00||36%|